Wednesday, 28 May 2014

Brand your ATM with innovative ATM graphic solution

ATM graphic solution is an attractive and economical way to brand your ATM. By using the graphic wraps, you can give an attractive branding to your ATM. You can use bold and colorful graphics that can instantly grab the attention of customers. However, you must pay attention to get the exact look you want with multiple colors along with striking design elements. To keep the fresh look of your ATM, replace the graphics as frequently as possible.
These graphic solutions are popular for its versatility. It can be applied in any way you like. You can apply the full wrap and just a portion of it. It offers the best economical solution to personalize your ATM machine because it only requires a fraction of the cost of full enclosure. No additional cost is required. Moreover you can easily customize these graphic wraps by incorporating your branding elements in the design.
The introduction of Microsoft Windows software and TCP/IP communication make it much easier for financial institutions to distribute graphics to their ATM fleets. It is relatively quite simple for financial institutions to distribute graphics to their ATM fleets. Now, it is quite simple for financial institution to modify the marketing messages across its ATM fleet or at individual ATMs to cross sell the banking services and products and then promote financial institution brand.

Some ATM manufacturers integrate rotating graphics and marketing messages and then use video to communicate easily with ATM users while the customers will wait for their money or receipt to dispense cash. With this capacity of tying into the financial institution’s CRM application, ATM will suddenly transform from a stand-alone cash dispenser into one to one direct marketing vehicle. ATM graphics solution and messaging can easily be made consistent with financial institution and reinforcing messages with each type of ATM transaction.

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